BRANDING

S M O K I N '   H O T   //  D I G I T A L   +   P R I N T   M E D I A  .

THE ART OF BRANDING /  What is "Branding" and how can it help my business?

Branding, also referred to as 'corporate identity' is essentially the visual identity or "face" of your business and how you decide to showcase it to the world. Your brand design speaks to the personality of your business and to the interests of your desired consumer. It is the first impression that the public will reflect on, that is why a strong visual identity using a well executed communications strategy is a must for any successful business venture. Having a strong brand identity boasts professionalism and engages your key audience, which can move you to the forefront in relation to your competitors.

I offer a variety of options for branding services ranging from logo design to complete packages that can include a full spectrum of print and web media. Nothing presents a more professional image of a well rounded brand identity like thoughtfully coordinated media. Coordinating all of your digital and print media, from your logo to your website and social media, to all your print and marketing collateral, gives your business a seamless and concise appeal.
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BRAND DEVELOPMENT

//  CONSULTATION

//  COMMUNICATIONS STRATEGY

//  CREATIVE VISUALIZATION

//  ASSIGN PMS PALETTE (COLOR SELECTION)

//  LOGO DESIGN IN WEB & PRINT READY FORMATS

// 
PRINT MEDIA - BUSINESS CARDS & OTHER MARKETING MATERIALS

// WEBSITE DEVELOPMENT

// SOCIAL MEDIA

WHAT A COMPLETE BRANDING PACKAGE CAN LOOK LIKE

For my client False Creek Skin Solution Clinic (a medical spa in downtown Vancouver) I worked closely with them to develop their branding and communications strategy, first by establishing what they were looking for as far as an overall feel to their image and what they felt would best appeal to their target clientele. Then through my own creative process I was able to focus their ideas into creating a unique visual identity for their company, followed by the development of several marketing products and web based media items.
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